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As of October 2026

Foundation TMS vs Rose Rocket

Rose Rocket is a configurable SaaS platform with unlimited users, no-code tools and AI agents, starting at $2,080 per month. Foundation TMS builds the customization for you in a dedicated install, at a published $500–$1,500 per month, with an optional ownership track.

Rose Rocket advertises SOC 2 Type II certification, 40+ integrations and iOS and Android apps.

Side by side

Pricing, control and fit

Pricing model

Foundation TMS:
Flat: one-time setup plus a flat monthly fee. No per-user, per-truck or per-load fees.
Rose Rocket:
Flat platform price with unlimited users.

Published price

Foundation TMS:
One-time setup of $2,500–$7,500, plus a flat $500–$1,500 per month.
Rose Rocket:
Full Service Platform starting at $2,080 per month, with unlimited users (no per-seat fees). The Enterprise plan is custom-priced.

Who it's for

Foundation TMS:
Freight brokers and asset-based carriers, with a Broker edition and a Carrier edition. Hybrid installs are scoped on request.
Rose Rocket:
Brokers, carriers, shippers and 3PLs that want a configurable platform (“Build on the last TMS you'll buy”).

Customization

Foundation TMS:
A fresh, dedicated install for each customer, customized without limits.
Rose Rocket:
No-code “Builders”: unlimited custom fields, objects, boards and automations, plus unlimited AI agents.

Deployment

Foundation TMS:
Your own dedicated install with isolated data. Hosting, updates, support and training are included.
Rose Rocket:
Hosted SaaS platform.

Ownership

Foundation TMS:
Optional ownership track: the IP transfers to you after about two years (same setup fee, higher monthly fee).
Rose Rocket:
Subscription. No IP ownership option is advertised.

White label

Foundation TMS:
Available.
Rose Rocket:
Not advertised.

Go-live

Foundation TMS:
In as little as 60 days, with a side-by-side pilot.
Rose Rocket:
“Guaranteed go-live in 90 days.”

Broker / carrier coverage

Foundation TMS:
Broker edition and Carrier edition; hybrid installs scoped on request.
Rose Rocket:
Brokers, carriers, shippers and 3PLs.

Who should choose which

Choose Rose Rocket if…

You want to configure the system yourself with no-code tools and AI agents, you need SOC 2 Type II documentation, and you prefer a hosted SaaS platform.

Choose Foundation TMS if…

  • You want a flat price that doesn't grow with users, trucks or loads.
  • You want the system customized around your workflows, in your own dedicated install.
  • You want the option to own the IP after about two years.
  • You want to put your own brand on the system (white label).
  • You need a broker system, a carrier system, or both.

Things to weigh: Foundation charges a setup fee; most integrations are built on request rather than available off the shelf; and go-live is measured in weeks (as little as 60 days), not hours.

Integrations such as Highway carrier onboarding and TriumphPay factoring are available, built on request.

Cost example

Cost example: 15 office users (illustrative estimate)

Illustrative estimate using published list prices. Excludes taxes, third-party subscriptions and any unpublished fees.

Foundation TMS

Illustrative estimate:
$500–$1,500/mo plus $2,500–$7,500 one-time setup. First year: $8,500–$25,500. The price is the same at 15 users as at 5 or 50.

Rose Rocket

Illustrative estimate:
From $2,080/mo regardless of user count. First year: from $24,960. Implementation pricing beyond what the plan includes is not published.

Foundation’s ownership track has the same setup fee and a higher monthly fee; this example uses the standard Custom Build range.

Estimate costs for your operation →

FAQ

Questions before you choose

Flat platform price with unlimited users. Full Service Platform starting at $2,080 per month, with unlimited users (no per-seat fees). The Enterprise plan is custom-priced.

One-time setup of $2,500–$7,500, plus a flat $500–$1,500 per month. No per-user, per-truck or per-load fees.

Subscription. No IP ownership option is advertised. By comparison, Foundation TMS offers an optional ownership track: the IP transfers to you after about two years.

Choose Rose Rocket if you want to configure the system yourself with no-code tools and AI agents, you need SOC 2 Type II documentation, and you prefer a hosted SaaS platform.

Scope your Foundation TMS install.

Broker edition or Carrier edition, customized around your operation.

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Sources (as of October 2026)

Competitor information is based on publicly available sources as of October 2026; trademarks belong to their owners. Prices are list prices published by each vendor and may change; confirm with the vendor.